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Business VoIP for Marketing Firms

Business VoIP for Marketing Firms


6 min read

Quick Summary

Marketing firms work incredibly closely with their clients, so a communications infrastructure that supports success is important. Learn how and why VoIP will work for you.

If your firm is handling all of the marketing for your clients, covering their new products, handling their brand PR and implementing full-scale marketing strategies, then collaboration and communication both between teams and between you and your clients is crucial.

Having a modern, powerful communications infrastructure means client interactions that are productive, effective and lucrative. Without such infrastructure, you risk losing new clients or handicapping progress before you begin, since your business’ phone system is the foundation on which your first impression is built.

With a VoIP phone system, there’s much you and your marketing firm stand to gain, including tools and features to aid your productivity. Let’s take a look at some of the features offered by Yay.com in detail.


Team-to-Client Contact

When you’re working closely with a client, every interaction represents an opportunity to incrementally improve (or damage) the clients’ impression of you and your firm. Therefore, it makes sense to maximise the quality of every one of these interactions. Yay.com is full of phone system features to help you to do just that.

Call Recording

Yay.com Enterprise-plan customers benefit from unlimited call recording and cloud-sync-storage to Dropbox or Google Cloud for these recordings. This means an infinite record of your staff-client interactions over the phone.

These call recordings can then be used to gauge and regauge the interest of potential clients, or to refresh one’s memory on details personal or critical to the latest project. This way, you and your staff can always be the best prepared of any firm, without needing to divide attention between note-scribbling and engaging fully with your client whilst talking.

Call Quality

The importance of great call quality cannot be overstated. Once you’re on board with a VoIP platform and your calls are crisp and clear, you’ll find yourself picking up on intonations and sub-communications from the other side that you may not have noticed before. Voice calls have never sounded as close to the real thing as with VoIP, giving you an advantage in gauging and mirroring your client in real-time to help win them over.

Call Queuing

It makes little sense to allow new or existing clients to slip away if they’re the ones reaching out to you. Capture those incoming calls even when you’re at capacity by creating a call queue.

A good call queue will keep the customer informed about their progress in the queue whilst making them feel valued. Showing the customer that their time is appreciated and respected is likely to keep customers happy and waiting in your queue for much longer than they would otherwise. In turn, this translates into greater customer satisfaction and a greater number of clients.

Custom Audio

You can use custom audio to solidify your brand in the minds of your customers and clients. While your callers are on hold or waiting in your new call queue, those idle ears are ready and waiting to be reminded of who they’re on the phone to and why you’re so great!

Custom queue notices can be recorded and uploaded by a professional voiceover artist, or even a member of your own team for that extra personal touch.

Everywhere a pre-recorded message can be played, you can upload a personalised audio message for your customers that’s perfectly on-brand, giving you the control you need over how your clients perceive you and your business. From welcome greetings, to hold music, to custom voicemails - you can customise the audio in every part of your caller experience.


Calling clients all day is a more repetitive and time-consuming task than it needs to be. With click-to-dial web browser integrations, you can be calling your clients without even lifting your fingers from your mouse or keyboard. This makes contacting clients with VoIP even faster than the speed-dial function on your desk phone.


VoIP Apps

Opus Codec

The Yay.com desktop and mobile VoIP apps support the Opus codec, which is the highest quality, lowest bandwidth audio codec available. When you’re using our platform, your VoIP calls can be prioritised without threatening your colleagues’ online experience, even if you’re all on the phone at once!


Higher employee satisfaction means greater productivity in the workplace, so it's worth giving your staff the freedom to work in a manner they prefer. Some of your staff will undoubtedly prefer to make and take their business calls on their personal mobile device and, with the Yay.com VoIP apps, they'll be able to do just that.

Work From Anywhere

Since the Yay.com apps make taking business calls from your desktop or mobile device possible, they also make it possible to conduct business from anywhere. With remote working at an all-time high lately for obvious reasons, businesses that have been able to carry on with no interruptions thrive whilst others get left behind.

Moreover, the ability to uphold brand identity whilst staff work remotely, or to configure and tweak your phone system (even from the comfort of your home), with an intuitive and simple user interface via the Yay.com dashboard is one that can put you and your team ahead of the competition.

Yay Chat

As the fastest growing VoIP provider in the UK, Yay.com has its sights set on more than VoIP alone. Quickly growing into a full Unified Communications platform, Yay.com’s first big step forwards is coming early Q4 2020 with Yay.com’s enterprise chat feature.

Even this first release will be feature-rich, with image and file-sharing capabilities available from launch, making collaboration easier between teams and breaking down communication barriers no matter where your staff choose to work from.


As a marketing firm, it should now be clear how such a flexible and powerful VoIP phone system can benefit your business. As creatives, such a system will give you the freedom to fully flex your creativity muscles and design a caller experience that your clients love. In addition, powerful existing and upcoming features boost collaboration opportunities within and between teams and their clients, whilst empowering your staff to work in the manner most amenable to them.

If you’re interested in the other features Yay.com has to offer, you can check out a full list of our voice features or contact us to discuss what we can do for you.  You can also check out our comprehensive guide, What is VoIP, for more on how it works, how to switch and what it can do for you.

Business VoIP for Marketing Firms

Article By

Alex - Content Manager at Yay.com


Content Manager at Yay.com

ISO 27001 Business Continuity Accreditation ISO 22301 Business Continuity Accreditation Cyber Essentials Certificate of Assurance G-Cloud accredited by the Crown Commercial Service
ISO 27001 Business Continuity Accreditation ISO 22301 Business Continuity Accreditation Cyber Essentials Certificate of Assurance G-Cloud accredited by the Crown Commercial Service