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How much does a call to a UK number starting 08 cost me, including 0845, 0870 etc and why?

On July 1st 2015 Ofcom rules came into place that were mean't to make calls to 08 numbers easier to understand. Unfortunately, the opposite occurred. The change Ofcom made was making the cost of the call defined by two parties. The provider of your phone service (The access provider) and the provider of the person you are calling (Service Provider).

The net result is that calling an 08 number can virtually be at any cost and a cost that can vary quite literally from one day to another with a small provisio for the party responsible for the service charge needing to advertise the cost of their part of the call. Companies like Yay.com have therefore had to expend a cautious view to calling 08 numbers and consequently can no longer take the risk of inclusion of 08 numbers in all call plans.

We strongly recommend checking the 08 number you wish to dial in our call checker before making a call to establish the current charging for the exact 08 number you wish to dial. We clearly understand that's incredibly frustrating and can be certain this is what is causing the drive for businesses to move to 03 prefix numbers; which now have much clearer Ofcom guidance; as a result we do include 03 numbers in some of our call plans. The site Moneysavingexpert.com has done a great job of documenting the actual issue that resulted from the "simplification" of the rules by Ofcom. That article can be read here

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